Contrasting American and Russian
Mindsets and Decisionmaking
Paradigms
|
Americans 1. See
morality as a matter of standard laws and rules. 2. Focus
more on rules than relationships. 3. A
trustworthy person honors his word or contract. 4. There
is only one truth or reality, which has been agreed to. 5. Private
and business agendas are kept separate from each other. 6.
Contracts are readily drawn up. 7. “A deal
is a deal.” Signing a contract is closing a deal. 8. Very
detailed contracts that attempt to anticipate all possible circumstances, no
matter how unlikely. 9. If
unexpected circumstances arise one must refer to the contract to determine
how to handle a new situation that may arise. 10. Clear,
precise and detailed instructions are seen as assuring better compliance. 11. Strive
for consistency and uniform procedures. 12. Signal
changes publicly. 13. Seek
fairness by treating all like cases in the same way. 14. More
frequent use of ‘I’ form. 15.
Decisions made on the spot by representatives. 16. ‘Build
down’ approach in negotiations. Begin by presenting a maximum deal if the
other side accepts all the stated conditions. 17. Risk
takers. 18.
Aggressive attempts to shorten the negotiating time (that are viewed
by the other side as efforts to hide something and therefore may be a cause
of distrust). 19. Use of
titles only when relevant to the competence you bring to the task. 20.
Short-term orientation and planning more frequently used. 21. Focus
on finding the way to maximize the benefits from the project to both the
investor and the host country. 22. Tend
to view private investment as a positive good, a force to create wealth,
jobs, useful products, and income. 23. Most
senior managers are of varying age and gender and have shown proficiency in
specific jobs. 24.
Decisions are challenged on technical and functional grounds. People assume personal responsibility; direct to
the point, purposeful in relating precise, blunt, definite and transparent. |
Russians 1. See
morality as variable, dependent on loyalties. 2. Focus
more on relationships than rules. 3. A trustworthy person in the one who honors
changing circumstances. 4. There are several perspectives on reality
relative to each participant. 5. Private
and business issues interpenetrate. 6. Legal
contracts are readily modified. 7. Relationship evolves. Signing a contract is
opening a relationship. 8. Prefer
a contract in the form of general principles rather than detailed rules. 9. If
unexpected circumstances arise, the parties should look, to their
relationship, not the contract to solve the problem. 10.
Ambiguous and vague instructions are seen as allowing subtle and
responsive interpretations. 11. Build
informal networks and create private understanding. 12. Pull
levers privately. 13. Seek
fairness by treating all cases on their special merits. 14. More
frequent use of ‘we’ form. 15.
Decisions referred back by delegate to organization. 16.
‘Building up’ approach in negotiations. Begin by proposing a minimal
deal that can be broadened and increased. 17. Risk
adverse. 18. A need
to invest time in the negotiating process so that the parties can get to know
one another well and determine whether they wish to embark on a long-term
relationship. 19.
Extensive use of titles, especially when these clarify the status in
the organization. 20.
Long-term planning more frequently used. 21. See
that profits earned by the investor are losses to the host country. 22. Seek
to maximize the benefits of foreign investment and minimize the costs through
government regulation. 23. Most
senior managers are male, middle-aged and qualified by their backgrounds. 24. Decisions are mostly challenged by people
with higher authority. Personal responsibility is rare. Indirect,
circuitous, seemingly aimless forms of relating evasive, tactful, ambiguous,
even opaque. |
* Individuals may not fit into either of the mentioned general
descriptions.
Dr. Galina Mott
Department of Marketing
(970) 351-2810
e-
Dr. Galina Mott is an Adjunct Professor of Marketing at
the
How do American and Russian mindsets contrast? By understanding differences, we can better understand commonalities and the development of positive business relations.